A very special client of ours entrusted us with creating her dream identity for her startup, WellBe, which focuses on corporate and personal wellness.
We set out to create a brand that was professional but relatable, something that was not too intimidating and but rather approachable for the demographic audience. We looked at it holistically as a lifestyle brand, and as we were creating communication on multiple mediums, including a monthly mailer to clients and community, we took both the aspirational and inspirational aspects of the communication objectives into account. Our social media visual communication was created to be informative and inspirational, and we built a website for WellBe that championed thought leadership through a focus on their blog. We made sure that design and aesthetic took centre stage for this client. Yes, the logo has a “cheeky” aspect to it and is meant to resemble a “peach” 🙂