In recent years we have seen the growing global trend of co-working spaces becoming more and more popular locally. What is the appeal?
For an entrepreneur, startup or SME, many operational needs become apparent early on, from
The problem with working from
1. Your clients do you not live with you
Obvious right, I know but it’s true nonetheless. Your clients, collaborators, suppliers and inspiration are out there, outside the confines of your cosy dwelling. Whether in a coffee shop, in a corporate boardroom or a co-working space, one thing is for certain, they aren’t knocking on your door and having that disconnect when you need to generate clients and income is not a good or sustainable strategy.
2. Working from home does not scream “Trust me, I am successful and I can handle your business” to your clients
Everything is perception, and positive perception is vital. While it is very possible for someone to run a successful and professional business from home, you can’t blame a client for possibly questioning scale and capacity and even professionalism when learning of a home-based proposal. Nothing worthwhile comes from comfort
3. Cabin fever will kill your creativity
Ideas are born through interaction and discussion, and clients and opportunities result from being visible and willing to add value. A more dynamic office situation is good for the soul and being amongst people and peers will often serve to inspire and challenge a person. It is easy to get stuck in a rut, and a change of scenery is always good, which is why many freelancers use busy coffee shops as their base.
“SURROUND YOURSELF WITH THOSE CONDUCIVE TO YOU BEING YOUR HIGHEST SELF”A D POSEY
Co-working spaces provide many benefits for the aspiring entrepreneur, seasoned consultant or cabin-fever ridden professional who is looking for a flexible and dynamic space in which to thrive.
Co-working office spaces give you the freedom and flexibility that a traditional office space doesn’t. You can come and go and you please, and the contracts are often structured in a way that you can opt in for a monthly or shorter fixed-term stay. Long term leases are restrictive, don’t give you room to be nimble and can become a unnecessary cost in times of tightening the purse strings.
As plug and play as it gets, a co-working space is a ready to go option, equipped with high speed internet, desks and chairs, meetings rooms and phone facilities. No hassling with multiple suppliers, your spot is available and services. Easy.
Want a great business address without the price tag? Co-working spaces often secure prime locations in business districts. In Johannesburg, WeWork, a global powerhouse and new entrant into the local market, is putting the final touches on their stellar Rosebank offices, and Workshop 17 boasts a Sandton Central location. Both, just a short walk away from the Gautrain.
A co-working space is a melting pot of creativity, freelancers, business travellers and like-minded entrepreneurs. It gives you a sense of connection to the larger business community, and this results in new clients, suppliers, collaborators and friends. There is often a social aspect that is brought into the benefits of a co-working space and this brings a healthy balance to an entrepreneur looking to get more social. Organisations like WeWork even connect to you a worldwide community of like-minded entrepreneurs through their incredibly innovative platform, and through their on-site programmes, they plug their entrepreneurs into mentorships, funding and opportunities that would seldom come along passively.
Both in the professional and personal aspect. Through having the logistics, and structural hassles handled on your behalf, you can focus your energy on your business, your clients and growing your service or product. Co-working spaces champion growth, they cater for it, and encourage it. As an entrepreneur, your personal growth comes in the relationships and the sense of community you will share with like-minded peers.
Co-working spaces have a bunch of benefits over traditional office setups, and the flexibility on offer is suited to a busy and free-roaming entrepreneur.
When deciding on office space, always look into your needs, your growth projections and your affordability. For a consultant or freelancer, it offers an alternative to getting stuck in a rut at home, and for small teams, it’s a flexible alternative to long leases. WeWork even caters for corporates, enabling collaboration between SMEs, entrepreneurs and larger scale businesses, how clever is that?